Experience. Proven. Shared.
Content marketing is a powerful way to reach your target audience in an authentic, meaningful way. Businesses worry increasingly about “cutting through the noise” to reach customers, but using a content creation strategy is centered around attracting customers to you. Instead of fighting the competition, turn your focus to what your audience really needs and let the leads come to you.
Most companies have a love or hate relationship with marketing. It seems to be either a confusing and burdensome expense or a well-oiled, profit-boosting machine. But to get your marketing strategy well-oiled and performing consistently, you need a plan.
We can all understand the value in having a plan. But according to Content Marketing Institute, only 37 percent of B2C marketers have a documented marketing plan. And that’s an improvement over previous years. More and more marketers are learning that a plan can help them keep on track, accomplish more, and keep track of which strategies need improvement.
If you haven’t found the time to sit down and make a marketing plan, here are ten signs that you really need one:
Website trends come and go, and some stick around and evolve into something better. By taking a closer look at how past website trends have evolved into current trends, we can develop our own insights into the future of web design. Here are 5 website trends over the past 5 years that tell us a great deal about the future of web design.