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Why Businesses Like To Make Their Customers Cry
A quick look at data provided by the Institute of Practitioners in Advertising, or IPA, shows the clear preference of emotion-driven advertising. Successful businesses that used only emotion in their ads did twice as better as those that used only rational persuasion. They even fared better than businesses that used both.
Is Having a Non-Mobile-Friendly Website Affecting My Business?
It happens every day. A regular customer, family member or friend refers a potential customer to your business. Statistics show us that 70-80% of people research a business online before visiting their business or buying from them. They want to know who you are and what you have to offer.
7 Websites Optimized For Generating Leads And Why They Work
Whether actively searching for information or mindlessly jumping from topic to topic, it’s inevitable that you’ll stumble across both good and bad examples of websites. Some are the pinnacle of marketing ingenuity while others show an obvious lack of knowledge in anything related to the internet. The site might be accessible and easy to navigate, but it lacks visual appeal, does not hold interest, and drags. The rare attempt to access anything is aborted because of the long wait for a page to load.
Facebook Watch: Is Facebook’s New Video Platform Equivalent to YouTube?
Facebook has recently released a new video platform called Watch. There’s been much to-do about whether Facebook has positioned themselves to beat YouTube. But does it stand a chance?
Are Your Social Media Efforts Actually Helping Your Business?
Anyone can throw out several social media updates daily. You may get some interaction, you may hear crickets on your social channels, but is any of it actually working? Are your social media efforts doing anything to help your business? You could be spending thousands of dollars on social media management, or using internal resources to get it done.