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To convert services page visitors into leads, you need website content that inspires visitors to jump down off of the fence and consider buying your product or service. You need to use the right words, format, and strategy in your writing to hit your target audience. Otherwise, your words become wasted space on a page.
A quick look at data provided by the Institute of Practitioners in Advertising, or IPA, shows the clear preference of emotion-driven advertising. Successful businesses that used only emotion in their ads did twice as better as those that used only rational persuasion. They even fared better than businesses that used both.
It happens every day. A regular customer, family member or friend refers a potential customer to your business. Statistics show us that 70-80% of people research a business online before visiting their business or buying from them. They want to know who you are and what you have to offer.