Most of us are familiar with YouTube. Many know that it’s actually the second largest search engine on the internet. But according to the Cisco Visual Networking Index (VNI) Complete Forecast by 2021, 80% of all internet traffic will be video. There will be 1.9 billion internet video users by 2021 watching 3 trillion minutes of video per month on top video hosting services like Youtube.
Digital advertising is how marketers reach their target audiences on the internet. Using dynamic content and several key techniques, they sell their products and services to those looking for them.Like search engine optimization (SEO), digital advertising takes time and effort to learn the best ways to send targeted traffic to your website to boost your conversion rate.
Anyone can throw out several social media updates daily. You may get some interaction, you may hear crickets on your social channels, but is any of it actually working? Are your social media efforts doing anything to help your business? You could be spending thousands of dollars on social media management, or using internal resources to get it done.
To convert services page visitors into leads, you need website content that inspires visitors to jump down off of the fence and consider buying your product or service. You need to use the right words, format, and strategy in your writing to hit your target audience. Otherwise, your words become wasted space on a page.
Brand development will continue to play a big role in B2B marketing. Businesses want to invest in something more than just a product or service. They want to take part in an all-encompassing culture that permeates every inch of a company. Every aspect of your marketing should reflect your brand from your logo to your website.