You know the importance of creating personas and client profiles for your marketing program. You know it will help you to target only your best prospects, allow you to specialize your content accordingly and ultimately, save you time and money. It may be challenging, however, to know where and how to start this process. Today, we’re discussing three steps to begin building your ideal client profiles.
It’s a whole lot easier to convince a frequently returning customer to either purchase more from you or to buy from you again than it is to convince someone who’s never interacted with your brand before. Furthermore, it’s a lot more efficient and less expensive. Now you know why caring for your current customers is a good idea and the right thing to do. Yet, if your not sure on how to care for them here are 4 ways you can implement internal business processes that’ll create and foster your customers’ loyalty.
Do your leads pan out? Is your audience failing to interact? Are you falling short of your goals? Have you become an interactive player in your industry?
We’ve been there. Here are 14 solutions that we use to tackle these issues and get free advertising to grow business.
Not seeing the results you want from your attempts at email marketing? Email is an important part of your overall marketing strategy, but it is a lot more complex than just typing a message and hitting send. Here are a few tips to upping your email game.
Email correspondence is the backbone of your business. Providing the right solution at the right time can catapult you into a position that leads to repeat sales in the future. Putting yourself in this position means delivering the right message at the right time.