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This is a great moment in history to launch your own business. Technology has made it easier than ever to reach out to people and get your name recognized. If you’re truly great at what you do, there is an entire network of social media groups that will be happy to sing your praises. On top of that, many people are turning away from giant businesses in favor of a more personal touch as they seek out a sense of community and authenticity.
Content marketing is a powerful way to reach your target audience in an authentic, meaningful way. Businesses worry increasingly about “cutting through the noise” to reach customers, but using a content creation strategy is centered around attracting customers to you. Instead of fighting the competition, turn your focus to what your audience really needs and let the leads come to you.
Most companies have a love or hate relationship with marketing. It seems to be either a confusing and burdensome expense or a well-oiled, profit-boosting machine. But to get your marketing strategy well-oiled and performing consistently, you need a plan.
We can all understand the value in having a plan. But according to Content Marketing Institute, only 37 percent of B2C marketers have a documented marketing plan. And that’s an improvement over previous years. More and more marketers are learning that a plan can help them keep on track, accomplish more, and keep track of which strategies need improvement.
If you haven’t found the time to sit down and make a marketing plan, here are ten signs that you really need one: