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Digital advertising is how marketers reach their target audiences on the internet. Using dynamic content and several key techniques, they sell their products and services to those looking for them.Like search engine optimization (SEO), digital advertising takes time and effort to learn the best ways to send targeted traffic to your website to boost your conversion rate.
Anyone can throw out several social media updates daily. You may get some interaction, you may hear crickets on your social channels, but is any of it actually working? Are your social media efforts doing anything to help your business? You could be spending thousands of dollars on social media management, or using internal resources to get it done.
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To convert services page visitors into leads, you need website content that inspires visitors to jump down off of the fence and consider buying your product or service. You need to use the right words, format, and strategy in your writing to hit your target audience. Otherwise, your words become wasted space on a page.
A quick look at data provided by the Institute of Practitioners in Advertising, or IPA, shows the clear preference of emotion-driven advertising. Successful businesses that used only emotion in their ads did twice as better as those that used only rational persuasion. They even fared better than businesses that used both.