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The European Parliament has already adopted the GDPR (which stands for General Data Protection Regulation) and it actually went into effect on May 25, 2018. In a nutshell, if you process information that deals with the personal data an EU citizen, you must comply. The only other option would be to make your website inaccessible to those citizens, but no one wants to do that.
Are you tired of your competitors always getting an edge on you? Are you having trouble developing, launching and maintaining successful online advertising campaigns? Are you designing your marketing campaigns alone and not seeing the results you want? Look, we get it…you’re used to doing everything yourself; especially all of your marketing. Good help is hard to come by. Plus as a small business owner, you’re accustomed to doing everything yourself because no one knows your business and your customers quite as you do. Makes sense. Fair enough.
Even the most professional brands can have poor customer loyalty. If that sounds like your business, you should examine its internal processes! Customers might never see the way your business is run, but its inner workings can decide whether they’re one-time visitors or lifelong fans.
It’s a whole lot easier to convince a frequently returning customer to either purchase more from you or to buy from you again than it is to convince someone who’s never interacted with your brand before. Furthermore, it’s a lot more efficient and less expensive. Now you know why caring for your current customers is a good idea and the right thing to do. Yet, if your not sure on how to care for them here are 4 ways you can implement internal business processes that’ll create and foster your customers’ loyalty.