This is a great moment in history to launch your own business. Technology has made it easier than ever to reach out to people and get your name recognized. If you’re truly great at what you do, there is an entire network of social media groups that will be happy to sing your praises. On top of that, many people are turning away from giant businesses in favor of a more personal touch as they seek out a sense of community and authenticity.
All that said, the ease of launching a business can sometimes make us skip crucial steps. Anyone can hop online and fire up a free website in a matter of minutes, but without careful planning and the skills necessary to create high-quality design elements, great businesses can fold for lack of recognition and growth.
Thinking about the possibilities for your branding and marketing strategies should fill you with a sense of excitement. This is how you get your name into the world! This is how you turn potential customers into loyal fans! This is how you make your business dreams come true!
What does effective branding mean? Here are three elements to consider.
Great branding is not just about making a beautiful logo. It’s also making sure that logo fits the theme of your overall brand presence and that the theme is then consistently applied across all of your business materials. Your website, business cards, brochures, social media platforms, presentations, etc. should all tie together.
Some ways to create cohesion include color schemes, a logo, and slogan. More subtle ways to gel the tone of your business across platforms include paying attention to the mood the images you use to convey and making sure that the content you discuss (such as on a blog as part of an inbound marketing strategy) is connected and relevant to the key terms you want to be associated with your brand.
Launching a business is very exciting, and your mind might be racing with ideas. Even if every single one of those ideas is great, trying to do too much at once will harm your brand. Building a recognizable and memorable brand depends on crafting a design that doesn’t overwhelm your potential customers. The simpler and clearer your branding is, the more likely they are to remember you when they need you.
The thing that will make your branding come across as professional and well-designed is attention to detail. Paying attention to small elements like image size ratios, font choices, and formatting options can be time-consuming and sometimes tedious, but it’s within these choices that your brand moves from rough draft to final, polished product.
If you are ready to take your brand to the next level through professional development from experts who love what they do, contact us today!