Content marketing is a powerful way to reach your target audience in an authentic, meaningful way. Businesses worry increasingly about “cutting through the noise” to reach customers, but using a content creation strategy is centered around attracting customers to you. Instead of fighting the competition, turn your focus to what your audience really needs and let the leads come to you.
It may sound like content marketing is too good to be true, but here’s why this method works. Consumers are tired of being on the receiving end of businesses that only care about the bottom line. Outbound marketing tactics that involve making a hard sell are business-centric. But content marketing turns this model its head to focus on what customers want.
Rather than figuring out how to convince customers that they need your product, a customer-centric approach starts with the consumer’s pain points. What problems do consumers in your target market have? And in particular, what information can solve those problems? Content marketing is about providing useful information to your audience. People are already looking for answers to their problems; why not provide them on your website, blog, or social media profiles?
Types of Content Marketing
“Content” is a broad term that can include anything from an article to a podcast. A few types of content marketing include the following:
- blog posts
- live streams
The possibilities of content marketing are nearly endless, but choose the channels your business will use based on your audience’s preferences.
Benefits of Content Marketing
Content marketing appeals to consumers. As a useful, non-intrusive marketing method, consumers are willing to interact with your content. Visitors may spend hours consuming content online, but may not even spend a full second looking at an ad.
Content marketing increases your visibility. Consistently putting out content increases the chances that visitors will come across your brand name and website. It also boosts your SEO or search engine optimization. Websites that update regularly receive a boost in search engine rankings. Having more pages on your site also gives your business more opportunities to rank for your desired keywords and get found online.
Content marketing establishes industry authority. Producing valuable content on industry topics and trends builds your brand reputation over time. When you have a post on every major topic in your industry, both competitors and consumers begin to look up to you.
With all the benefits that content marketing has to offer, it’s hard to find a business that isn’t attempting to add content to their strategy. But most have found that crafting an effective and consistent content marketing plan isn’t as easy as it seems. Take the stress out of this process and received personalized guidance from a professional. Schedule a consultation with one of our experts today.