Raking close to 3 billion active social media users, Facebook is perhaps one of the best marketing strategies to grow your following, generate leads and create revenue. In fact, more consumers are using Facebook to search, shop and socialize. By maintaining an active presence, you can position your brand to be found by your audience on the world’s largest social media network.
As with any other marketing platform, it’s important to share value and cultivate relationships with your followers before people decide to buy from you. By building trust, publishing relevant content, and positioning your company as an expert in the industry, you’ll start to draw quality prospects to your pages that can convert into sales.
Here are 7 smart ways you can begin enhancing your Facebook marketing to attract customers.
#1 Share Your Blog Posts
Simply put, consumers trust blogs. Leveraging a blogging strategy dramatically positions your brand as an authority and increases your visibility in search. It also gives you valuable content to share with your Facebook audience to keep followers engaged on your page.
Therefore, share your evergreen, popular, and your latest blog articles with your followers. Use an enticing headline and image to capture attention and foster interaction.
#2 Go Live!
People are spending 3 times longer watching live video versus ones that have been prerecorded (Source: Social Media Today). Facebook Live is generating massive engagement on newsfeeds…are brands are taking full advantage. Use this platform to genuinely connect with your followers in real-time. Host Q&A sessions, report trending news, or expand on a recent blog post.
Be sure to include a call-to-action at the end to give viewers the chance to opt into your list. Give away an enticing content offer (i.e. eBook, template, discount code) to get more leads.
#3 Specials/Coupons/Discount Offers
Speaking of discount codes, these are excellent content pieces to generate quick sales and gain new customers. Since visuals attract more engagement than text posts, design an image that promotes your special or certain percentage off.
To create optimal results, highlight a product with your discount code. Share the benefits, features and how customers have achieved success with your product.
#4 Customer Testimonials
Did you know that 88% of people trust online reviews just as much as personal recommendations? Sharing the experiences customers have with your brand will show that what you’re doing works…and prospects will be more likely to hop on board.
Post customer testimonials and reviews on a consistent basis. Within your post, include a link to either your landing page (preferred) or product page to produce leads and sales.
#5 Create Exclusive Groups
Facebook groups provide you the opportunity to build a community around your brand while linking like-minded people together. It’s also an excellent channel to promote your products, content offers, specials and any new product launches. The key to your group is to keep it active and buzzing by publishing ongoing content.
#6 Facebook Retargeting
Facebook ads give brands a cost-efficient way to get in front of their target audience and drive engagement. Facebook retargeting, or your ad content following your visitor everywhere they go online, will drive more eyeballs to your landing pages, grow your followers and boost your sales. By simply creating custom audiences, any brand can start a campaign and refine their strategy for optimal results.
#7 Share Product Videos
After watching a video, 64% of viewers are more likely to buy that product online! Videos have a profound way of moving people to action. Publish yours on Facebook emphasizing the benefits that people will gain from using your products.
Facebook is a powerful platform that can enrich your social media marketing, ultimately help you to attract new customers to your business. Implement the tips outlined to amplify your Facebook marketing and increase your bottom-line.
Ready to create a winning social media campaign that generates new followers and increases sales? Reach out to us here and lets chat!