Anyone can throw out several social media updates daily. You may get some interaction, you may hear crickets on your social channels, but is any of it actually working? Are your social media efforts doing anything to help your business? You could be spending thousands of dollars on social media management, or using internal resources to get it done.
Businesses use social media to communicate their message, content, and products to consumers. Deciding whether Instagram or Snapchat is better suited to address your company’s needs is thus a much more important choice. The numbers confirm how powerful it is for businesses to utilize these social media giants.