It doesn’t matter what your business is, the industry is going to be competitive unless you have an extremely niche specialty, but if that were the case, you likely would not be looking for tips on how to set yourself apart. We are not here to tell you to think outside the box because when gathering tips, we did just that looked outside the box to find real avenues for business improvement!
A good user experience design is a combination of strategy and design. Normally, the strategy lays out the plan and approach while the design is the practical implementation of the strategy. If you nurture both strategy and design, you can convert viewers into leads, leads into prospects and ultimately prospects into valued customers. All you have to do is invest in UX Design to gain the benefits.