Whether actively searching for information or mindlessly jumping from topic to topic, it’s inevitable that you’ll stumble across both good and bad examples of websites. Some are the pinnacle of marketing ingenuity while others show an obvious lack of knowledge in anything related to the internet. The site might be accessible and easy to navigate, but it lacks visual appeal, does not hold interest, and drags. The rare attempt to access anything is aborted because of the long wait for a page to load.
Whether you’re a blogger or business owner, you’ve no doubt heard the term “content marketing” and, if you’ve done your homework, you know how important the value of content is to your marketing efforts.