The European Parliament has already adopted the GDPR (which stands for General Data Protection Regulation) and it actually went into effect on May 25, 2018. In a nutshell, if you process information that deals with the personal data an EU citizen, you must comply. The only other option would be to make your website inaccessible to those citizens, but no one wants to do that.
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To convert services page visitors into leads, you need website content that inspires visitors to jump down off of the fence and consider buying your product or service. You need to use the right words, format, and strategy in your writing to hit your target audience. Otherwise, your words become wasted space on a page.