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What is Content Marketing & How It Can Help Your Business
Anyone can throw out several social media updates daily. You may get some interaction, you may hear crickets on your social channels, but is any of it actually working? Are your social media efforts doing anything to help your business? You could be spending thousands of dollars on social media management, or using internal resources to get it done.
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Benefits of Inbound Marketing
Inbound marketing isn’t just the next marketing trend. It’s quickly becoming the primary strategy that marketers use to get ahead. Because it beats traditional advertising by a long shot. Consumers respond less and less to traditional or outbound marketing.
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5 Effective Marketing Tactics for B2B Sales
In today’s digital world, there is no shortage of marketing tactics that you can use to grow your business. The challenge is in finding ones that will actually work. While there is no shortcut to success, there are smart steps you can take to give you an advantage.
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Understanding Content Marketing
Content marketing is a powerful way to reach your target audience in an authentic, meaningful way. Businesses worry increasingly about “cutting through the noise” to reach customers, but using a content creation strategy is centered around attracting customers to you. Instead of fighting the competition, turn your focus to what your audience really needs and let the leads come to you.
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13 Common Misconceptions About Marketing Plans
Most companies have a love or hate relationship with marketing. It seems to be either a confusing and burdensome expense or a well-oiled, profit-boosting machine. But to get your marketing strategy well-oiled and performing consistently, you need a plan.
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10 Signs You Should Invest In a Marketing Plan
We can all understand the value in having a plan. But according to Content Marketing Institute, only 37 percent of B2C marketers have a documented marketing plan. And that’s an improvement over previous years. More and more marketers are learning that a plan can help them keep on track, accomplish more, and keep track of which strategies need improvement.
If you haven’t found the time to sit down and make a marketing plan, here are ten signs that you really need one:
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Business Owners: 10 Quick Tips to Set Yourself Apart from your Competition
It doesn’t matter what your business is, the industry is going to be competitive unless you have an extremely niche specialty, but if that were the case, you likely would not be looking for tips on how to set yourself apart. We are not here to tell you to think outside the box because when gathering tips, we did just that looked outside the box to find real avenues for business improvement!
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