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COVID-19 and Marketing: What To Do When Reopening Is On The Horizon
As the COVID-19 pandemic slowly recedes from the world spotlight, many businesses are contemplating if and how they should pivot…
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No Spam Zone: 5 Tips to Effective Email Marketing
Not seeing the results you want from your attempts at email marketing? Email is an important part of your overall marketing strategy, but it is a lot more complex than just typing a message and hitting send. Here are a few tips to upping your email game.
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Send the Right Email and Become Vital to Your Customer
Email correspondence is the backbone of your business. Providing the right solution at the right time can catapult you into a position that leads to repeat sales in the future. Putting yourself in this position means delivering the right message at the right time.
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Digital Advertising Basics: Boosting Results and Saving Money
Digital advertising is how marketers reach their target audiences on the internet. Using dynamic content and several key techniques, they sell their products and services to those looking for them.Like search engine optimization (SEO), digital advertising takes time and effort to learn the best ways to send targeted traffic to your website to boost your conversion rate.
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Why Businesses Like To Make Their Customers Cry
A quick look at data provided by the Institute of Practitioners in Advertising, or IPA, shows the clear preference of emotion-driven advertising. Successful businesses that used only emotion in their ads did twice as better as those that used only rational persuasion. They even fared better than businesses that used both.
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Benefits of Inbound Marketing
Inbound marketing isn’t just the next marketing trend. It’s quickly becoming the primary strategy that marketers use to get ahead. Because it beats traditional advertising by a long shot. Consumers respond less and less to traditional or outbound marketing.
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Snapchat vs. Instagram: Where Should Your Business Share Its Story?
Businesses use social media to communicate their message, content, and products to consumers. Deciding whether Instagram or Snapchat is better suited to address your company’s needs is thus a much more important choice. The numbers confirm how powerful it is for businesses to utilize these social media giants.
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5 Effective Marketing Tactics for B2B Sales
In today’s digital world, there is no shortage of marketing tactics that you can use to grow your business. The challenge is in finding ones that will actually work. While there is no shortcut to success, there are smart steps you can take to give you an advantage.
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Understanding Content Marketing
Content marketing is a powerful way to reach your target audience in an authentic, meaningful way. Businesses worry increasingly about “cutting through the noise” to reach customers, but using a content creation strategy is centered around attracting customers to you. Instead of fighting the competition, turn your focus to what your audience really needs and let the leads come to you.
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13 Common Misconceptions About Marketing Plans
Most companies have a love or hate relationship with marketing. It seems to be either a confusing and burdensome expense or a well-oiled, profit-boosting machine. But to get your marketing strategy well-oiled and performing consistently, you need a plan.
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