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Why Businesses Like To Make Their Customers Cry
A quick look at data provided by the Institute of Practitioners in Advertising, or IPA, shows the clear preference of emotion-driven advertising. Successful businesses that used only emotion in their ads did twice as better as those that used only rational persuasion. They even fared better than businesses that used both.
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Benefits of Inbound Marketing
Inbound marketing isn’t just the next marketing trend. It’s quickly becoming the primary strategy that marketers use to get ahead. Because it beats traditional advertising by a long shot. Consumers respond less and less to traditional or outbound marketing.
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Snapchat vs. Instagram: Where Should Your Business Share Its Story?
Businesses use social media to communicate their message, content, and products to consumers. Deciding whether Instagram or Snapchat is better suited to address your company’s needs is thus a much more important choice. The numbers confirm how powerful it is for businesses to utilize these social media giants.
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5 Effective Marketing Tactics for B2B Sales
In today’s digital world, there is no shortage of marketing tactics that you can use to grow your business. The challenge is in finding ones that will actually work. While there is no shortcut to success, there are smart steps you can take to give you an advantage.
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Understanding Content Marketing
Content marketing is a powerful way to reach your target audience in an authentic, meaningful way. Businesses worry increasingly about “cutting through the noise” to reach customers, but using a content creation strategy is centered around attracting customers to you. Instead of fighting the competition, turn your focus to what your audience really needs and let the leads come to you.
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13 Common Misconceptions About Marketing Plans
Most companies have a love or hate relationship with marketing. It seems to be either a confusing and burdensome expense or a well-oiled, profit-boosting machine. But to get your marketing strategy well-oiled and performing consistently, you need a plan.
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10 Signs You Should Invest In a Marketing Plan
We can all understand the value in having a plan. But according to Content Marketing Institute, only 37 percent of B2C marketers have a documented marketing plan. And that’s an improvement over previous years. More and more marketers are learning that a plan can help them keep on track, accomplish more, and keep track of which strategies need improvement.
If you haven’t found the time to sit down and make a marketing plan, here are ten signs that you really need one:
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Business Owners: 10 Quick Tips to Set Yourself Apart from your Competition
It doesn’t matter what your business is, the industry is going to be competitive unless you have an extremely niche specialty, but if that were the case, you likely would not be looking for tips on how to set yourself apart. We are not here to tell you to think outside the box because when gathering tips, we did just that looked outside the box to find real avenues for business improvement!
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Why It’s So Important to Track Your Social Media Efforts
You wouldn’t blindly throw money at a channel and hope it increases your sales, would you? Of course not, we all have budgets. But even if you’re not spending any cash on social media, you’re spending time. So do you know if your social media efforts are working? Do you receive a high click-through rate?
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15 Tips on How to Make Your Social Media Post Go Viral
So, you finally got on social media. There are millions of people out there, and you want to reach as many of them as you can with a post that goes completely viral. Yeah, you and everyone else out there. So how do you hit that sweet spot that makes a post explode in popularity? Well, here are some tips you need to keep in mind.
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