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Why Businesses Like To Make Their Customers Cry
A quick look at data provided by the Institute of Practitioners in Advertising, or IPA, shows the clear preference of emotion-driven advertising. Successful businesses that used only emotion in their ads did twice as better as those that used only rational persuasion. They even fared better than businesses that used both.
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Is Having a Non-Mobile-Friendly Website Affecting My Business?
It happens every day. A regular customer, family member or friend refers a potential customer to your business. Statistics show us that 70-80% of people research a business online before visiting their business or buying from them. They want to know who you are and what you have to offer.
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Increase Your Brand Recognition by Streamlining Your Business Practices
Your business consists of your products, your media presence, and your clientele. In order to make this work together, you need to have a cohesive performance plan in effect. This means they need to work together to provide industry recognition and draw in an active audience to buy your products, use your services and share their experience with others.
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Why We Love Branding Businesses (And You Should, Too!)
This is a great moment in history to launch your own business. Technology has made it easier than ever to reach out to people and get your name recognized. If you’re truly great at what you do, there is an entire network of social media groups that will be happy to sing your praises. On top of that, many people are turning away from giant businesses in favor of a more personal touch as they seek out a sense of community and authenticity.
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10 Signs You Should Invest In a Marketing Plan
We can all understand the value in having a plan. But according to Content Marketing Institute, only 37 percent of B2C marketers have a documented marketing plan. And that’s an improvement over previous years. More and more marketers are learning that a plan can help them keep on track, accomplish more, and keep track of which strategies need improvement.
If you haven’t found the time to sit down and make a marketing plan, here are ten signs that you really need one: