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COVID-19 and Marketing: What To Do When Reopening Is On The Horizon
As the COVID-19 pandemic slowly recedes from the world spotlight, many businesses are contemplating if and how they should pivot…
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ArticleBrandingContent Marketingonlineonline shoppingorganized webpagestores onlinevendorswebpage infoHow to Easily Create a New Lead-Generation Services Page that Converts Well
To convert services page visitors into leads, you need website content that inspires visitors to jump down off of the fence and consider buying your product or service. You need to use the right words, format, and strategy in your writing to hit your target audience. Otherwise, your words become wasted space on a page.
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Why Businesses Like To Make Their Customers Cry
A quick look at data provided by the Institute of Practitioners in Advertising, or IPA, shows the clear preference of emotion-driven advertising. Successful businesses that used only emotion in their ads did twice as better as those that used only rational persuasion. They even fared better than businesses that used both.
