Whether you have a brick-and-mortar business or an E-commerce, Black Friday is impossible to ignore. In 2019, Black Friday weekend hit a record of 190 million people who shopped in-stores or online. Black Friday sales are the last opportunities in the fiscal year to create big-time revenue. Here are some tips that’ll optimize your sales this upcoming Black Friday
1. Run Hourly Sales
Including hourly sales in your strategy has great potential to increase your Black Friday sales. If you’re offering a 40% discount on Black Friday, increase your discount to 50% for an hour. Use countdown pop-ups and timers to make your clients aware of the limited-time deals.
2. Provide Gift Guides
People search on Google to get the best items during Black Friday. You can develop gift guides to show your website visitors which products you recommend. Include your products, discounts, and outline details to let them know why your product is the best in the market.
3. Give Customers Free Items
We all love freebies; you can use free services and giveaways as an enticement during Black Friday sales. Consider offering shipping, gift cards, or products free of charge. If it’s impossible, try interest-free financing on your items.
4. Start Early, End Late
People eagerly wait for Black Friday sales to buy their favorite items. So, if you begin your sales early, you’re likely to attract more clients first. Additionally, closing your sales late will help latecomers take advantage of your deals.
5. Get the Right Marketing Channels
Marketing channels have a crucial role in Black Friday sales. Choose your channels wisely according to your business niche. Some common marketing channels include Instagram, Facebook ads, SEO, and Email marketing. The right channels will improve your sales and revenue, but the wrong ones will waste your efforts and money.
Take Your Black Friday Marketing to the Next Level
Are you planning to participate in the upcoming Black Friday sales? We will help your business plan for the holiday months. Contact us today.