You are probably wondering, what the shenanigans is UX Design?
UX Design is referred as the “ Users Experience” in a design process. If you already have a website, you should be thinking about improving accessibility, developing attractive layouts or developing a workflow that works if your current website in not working for you. If you are just starting out you should consider connecting with a Web Designer that understands the importance of having a solid UX design plan.
A good user experience design is a combination of strategy and design. Normally, the strategy lays out the plan and approach while the design is the practical implementation of the strategy. If you nurture both strategy and design, you can convert viewers into leads, leads into prospects and ultimately prospects into valued customers. All you have to do is invest in UX Design to gain the benefits.
Here are three useful reasons to invest in user experience design.
Improving Your User Experience Saves You Money
You have the ability to minimize wasted development time. Upfront UX research enables you to collect early feedback, make user-centered design decisions and circumvent expensive errors (such as an inaccessible design choice and incorrectly assuming how users will behave), saving you invaluable time and money. You can actually minimize the cost of client support by testing and fixing problems experienced by users proactively. This way, you will not only be saving thousands of dollars, but also lessen the load on your support team.
User Experience Research & Design Increases Your Revenue
It is without a doubt UX increases conversion rates. Research suggests that it is smarter, cheaper and easier to focus on improving conversion rates than attracting more traffic. What UX does is provide you with real insight or an actual understanding of your users instead of guesswork for improving conversion rates. Positive user experience improves customer retention and loyalty, ensuring that customers keep coming back for your products.
Good User Experience Offers You a Competitive Advantage
Providing a quality user experience is an important, sustainable competitive advantage. You should know that it is UX that forms the customer’s impression of your business’ offerings. It is the user experience that separates your business from your competitors. User experience also determines whether or not your customers will ever come back. You should seriously figure out your ROI and invest in UX research and design.
