Unlike before, nowadays most consumers opt to buy goods and services online. This means that your site needs to engage customers to keep coming back, have a mobile-friendly website, and most importantly be easy to navigate. Below are 5 indications you should consider a website redesign.
Your Website is Outdated
There is nothing worse than a customer revisiting your website and finding the same design and content as before. Your site needs to appear modern. You need to feed it with new and updated information and you need to redesign it to make it easy to navigate. You know the saying: “Never judge a book by its cover”? It may be a strong life philosophy, but it’s not accurate when it comes to online users.
Too Difficult to Update Website
It is important for your website to be always updated. The website design has to be easy to follow, this way you can easily update it without necessarily calling your web developer. If you have resourceful and interesting information, people will be lured to your website. To keep your visitors coming back, you have to keep your content fresh, update your content frequently, and add new ideas from time to time.
Your Website Does Not Appear on All Mobile Devices and Browser
If the content of your website does not appear well on a wide range of mobile devices, then having flexible design and navigation is of little value. Design and navigation are important criteria for presenting the content of your website. Make sure your website is easy to navigate on all devices and that it appears across all browsers.
Your Website is not Highly Ranked in Most Relevant Searches
Adapting your website and using SEO techniques to help increase your chances of being found is free. You should consider redesigning your website if your competitors outrank you in relevant searches. You can consider increasing your keyword density, use Meta descriptions and new title tags. The better optimized your website is, the higher the rank it will receive from relevant searches.
Company Branding Has Changed
Online users’ decision to buy goods/services or partner with you depends entirely on your website content. It is therefore important to make crucial updates with respect to your new company mission and branding messages. This normally needs redesigning of your website.
Contact Creative Bytes Design for a business evaluation.